YouTube Brand Deal Rates UK 2026 Benchmarks
How much should you charge for a YouTube sponsorship? This guide covers real UK rate benchmarks by subscriber count, average views, integration type and niche — so you know exactly what your channel is worth before a brand gets in touch.
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Check My YouTube RateHow YouTube Sponsorship Rates Are Calculated
YouTube rates are primarily driven by average video views, not subscriber count. The standard formula brands use is a CPM (cost per 1,000 views) multiplied by your average views. UK CPM benchmarks typically range from £20–£60 per 1,000 views depending on your niche.
A channel averaging 50,000 views per video at a £30 CPM would charge approximately £1,500 per integration. Dedicated videos should be priced at 2–3x this rate.
UK YouTube Rate Benchmarks 2026
| Avg Views/Video | Integration (60–90s) | Dedicated Video |
|---|---|---|
| 5,000 – 20,000 | £150 – £600 | £400 – £1,500 |
| 20,000 – 50,000 | £600 – £1,500 | £1,500 – £4,000 |
| 50,000 – 150,000 | £1,500 – £4,500 | £4,000 – £12,000 |
| 150,000 – 500,000 | £4,500 – £15,000 | £12,000 – £40,000 |
| 500,000+ | £15,000+ | £40,000+ |
YouTube Integration Types & Pricing
| Format | Pricing vs Base | Notes |
|---|---|---|
| Mid-roll Integration (60–90s) | Base rate | Standard benchmark, highest completion rate |
| Pre-roll Integration (30s) | 60 – 70% of base | Lower completion, quicker to produce |
| Dedicated Video | 2.0 – 3.0x base | Full video commitment, premium trust signal |
| End Screen Placement | +£50 – £200 | Add-on only, low standalone value |
| Pinned Comment + Link | +£50 – £150 | Add-on, useful for brand tracking |
YouTube Rates by Niche
Niche has the single biggest impact on YouTube CPM after views. Finance content can command 3–4x the CPM of a general vlog channel. Always factor your niche into your rate — and don't be afraid to justify it to brands.
| Niche | CPM Range | Rate Multiplier |
|---|---|---|
| Personal Finance / Investing | £50 – £90 | 2.5 – 4.0x |
| Tech / Software Reviews | £40 – £70 | 2.0 – 3.0x |
| Business / Entrepreneurship | £35 – £60 | 1.8 – 2.5x |
| Health & Fitness | £25 – £45 | 1.5 – 2.0x |
| Gaming | £18 – £35 | 1.0 – 1.5x |
| Entertainment / Vlogging | £15 – £28 | 0.8 – 1.2x |
YouTube Usage Rights
YouTube deals increasingly include requests for the brand to repurpose your video as an ad. This is separate from the sponsorship and should be priced separately — many YouTubers miss this entirely.
| Usage Type | Additional Charge |
|---|---|
| Brand shares video on their channels | +10 – 20% |
| Brand runs video as paid YouTube ad | +30 – 60% |
| Exclusivity (no competitor deals, 30 days) | +20 – 40% |
| Exclusivity (90 days) | +50 – 80% |
Frequently Asked Questions
How much should a UK YouTuber charge for a brand deal?
UK YouTubers typically price integrations based on average views using a CPM formula. A channel averaging 50k views per video would charge approximately £1,500–£2,500 for a standard mid-roll integration. Dedicated videos are 2–3x this rate. Use the NegotiRate calculator for a personalised figure.
What is the difference between a YouTube integration and a dedicated video?
An integration is a 60–90 second sponsored segment within a regular video. A dedicated video is an entire video about the brand. Dedicated videos should be priced at 2–3x your integration rate — they require full production commitment and carry more reputational weight.
How do I calculate my YouTube sponsorship rate?
Take your average views per video and multiply by your CPM rate divided by 1,000. CPM varies by niche — finance channels typically use £50–£90, gaming channels £18–£35. Or use NegotiRate to get a fully personalised calculation.
Should I charge for YouTube end screens and pinned comments?
Yes, but as modest add-ons to an existing deal — typically £50–£200. Never offer them as standalone deliverables as it sets a low-value precedent for future brand conversations.
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